Peterborough Business Club are running an event that is something a little different – their speaker goes first followed by an informal evening of socialising.
The event format is as follows
6pm – 6.30pm Informal Networking incl. tea & coffee
6.30pm – 7.30pm Branded!
7.30pm onwards Buffet/Winetasting/Meeting people
Are you Branded?
Some thoughts on the development and use of brands and corporate identities – what they mean to generating business, developing cultures and building reputation.
There’s more to a brand than a pretty logo, Mission Statement or bright marketing material.
SPEAKER: The speaker has over 30 years experience in marketing, sales and communications and has developed many brands and corporate identities in response to new mergers, change in organisation direction or updating and reinvigorating tried brands. The speaker will share thoughts on what makes a good brand, how to develop it and manage it. The speaker has led on all aspects of marketing including Web, CRM, Advertising, PR, Research, Direct Marketing, Events and Publishing. This will be a really interactive session and everyone’s contribution would be welcomed.
WINETASTING: Kindly provided by relatively new member Bellwether Wines. Louise the proprietor of Bellwether will be introducing reds, whites and rose – ideal for summer drinking.