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Marketing Isn’t A Waste

Make Sure Your Marketing Isn’t A Waste An IIE Event

When: Thursday 9 July 2015, 9am-11.30am.

Where: Walters Ltd, Fengate, Peterborough PE1 5YB.

More and more businesses are finding that being greener not only saves money, but is also an effective way to market themselves and bring in new opportunities. A lot of businesses are already being green but not promoting themselves effectively. There is so many things businesses can do to improve in this area from quick wins that cost nothing, to long term goals (from huge engagement drives, branding developments and bigger projects). To help companies get the most from their marketing, Investors in the Environment is running a free workshop for all businesses.

Working alongside Sally Taylor from the national organisation Environmental Population (and publication Footprint magazine) and Andrew Goode from Blue Dolphin Business Development Ltd, this event will cover green marketing initiatives and their importance.
Also on the day, we also have some amazing guest speakers and case studies from Produce World to IKEA Distribution. iiE loves to share best practice, and we are excited to share with you some of their green marketing and engagement successes.

Make Sure Your Marketing Isn’t A Waste Speakers

Sally Taylor: Environmental Population
Sally’s mission is to help add business profitability, enable best practice, reduce costs, raise awareness whilst developing environmental sustainability. At this workshop, Sally will be sharing her marketing toolkit which you can access and use for your own ‘green’ initiatives. This will include various templates for you to add your key messages to alongside your own logo.

Andrew Goode: Blue Dolphin Business Development Ltd
Andrew Goode has over 20 years’ practical experience in helping companies throughout the UK improve the effectiveness of their sales and marketing activities. His company Blue Dolphin Business Development Ltd has had iiE Green Accreditation since 2012 and can demonstrate the benefits of green marketing in gaining and retaining customers. In this interactive workshop Andrew will illustrate how effective and efficient green marketing initiatives can be implemented both online and offline. So if you want to maximise the promotion of your green credentials this workshop is for you.

Limited places are available on this workshop and booking is essential. Call David Knight today on 01733 882547 or email to book your free place.

For more information on how to Make Sure Your Marketing Isn’t A Waste click here for more information on Marketing and Sales click here

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