7 Elements Of The Lifecyle Marketing Process
There are various stages in the lifecycle marketing process. We have found that companies have different levels of capability for each of the stages. Simply look at the following stages and evaluate what you are currently doing and how effective it is.
Attracting Customer Interest
- What are you currently doing to attract customers?
- What are you doing to get visitors to your website?
- What are you looking to do to attract footfall or get the phone to ring with enquiries?
Capturing customer / visitor leads
- What are you currently doing to capture customers or prospects details who enquire personally?
- What are you currently doing to get capture details of visitors to your website?
- What are you doing to stay in contact with your visitors?
- Do you have a pre planned system in place to allow quality communication with prospects?
- What quality content do you have in place to offer prospects?
Converting Prospects To Customers (Converting Lapsed Customers To Live Customers)
- How do you know when your web visitors are ready to buy?
- Do you know how close prospects are to purchasing
- Are you able to categorise and profile the quality / future buying potential of your prospects
- What mechanisms do you have in place to stimulate a customer to buy from you
- The following stages Enquiry, Qualification, Quotation, Negotiation, Outcome (win or lose) may help systemise the process
Deliver And Survey
- What do you do to ensure that your customers are happy?
- How do you find out about how well you have performed and if you could improve?
- How do you identify what your customers need that you don’t supply?
Up Selling And Cross Selling
- What are you currently doing to sell more products and services to your existing customers?
- Are there opportunities to improve the way you up sell / cross sell
- Are you asking satisfied customers for referrals
- How do you manage the process
Lifecycle Marketing Planning
Consider each of the above. You might want to score each element out of 10 (with 1 being very poor to 10 where you perform that activity brilliantly) and then identify which of the stages is most challenging to your business. For more information on marketing planning click here Andrew Goode on 01733 361729 or for more information on marketing and sales click here