Google Making Significant Mobile Changes on April 21st
When it comes to searching the web on mobile devices, Google believe users should get the most relevant and timely results. This is irrespective of whether the information lives on mobile-friendly web pages or apps. As more and more people use mobile devices to access the internet, Google algorithms have to adapt to the change in usage patterns. In the past, Google made updates to ensure a site is configured correctly and viewable on modern mobile devices.
Google have now made it easier for users to find mobile friendly web pages i.e. pages that display correctly and provide an improved viewing and search experience. Google have also introduced a thing called App Indexing to surface useful content from apps. With this in context Google have announced two important changes to help users discover and use mobile-friendly content:
1. Mobile-friendly websites will appear more in search results
Starting on April 21st 2015 , Google will be expanding the use of “Mobile-Friendliness” as a ranking signal. This is a significant change and will affect mobile searches in all languages worldwide. Crucially it will have a significant impact in Google search results. Google want users to find it easier to get relevant, high quality search results that are optimized for their devices.
2. More relevant app content in search results
Starting today, Google will begin to use information from indexed applications (apps) as a factor in ranking for signed-in users who have the app installed. As a result, Google “May” now utilise content from indexed apps more prominently in search. As we find out more about this development we will update on the site