Intelligent Customer Segmentation
The Importance Of Intelligent Customer Segmentation
Intelligent Segmentation Based Around Buying Behaviour (It’s about getting personal)
This example illustrates the need for intelligent segmentation.
Do you think that both these consumers would have similar buying behaviours?
- Born in 1948 and grew up in England
- Twice Married
- 2 children
- Successful in business
- Wealthy
- Spends winter holidays in the Alps
- Likes dogs
- Born in 1948 and grew up in England
- Twice Married
- 2 children
- Successful in business
- Wealthy
- Spends winter holidays in the Alps
- Likes dogs
From The Statistics They Look Similar
- Same age
- English
- Married
- Have children
- Have money
- Similar holiday requirements
- Pet lovers
So potentially person 1 and person 2 are very similar people.
Lets see below and find out who person 1 and person 2 are
The Importance Of Intelligent Customer Segmentation
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