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Intelligent Customer Segmentation

The Importance Of Intelligent Customer Segmentation

Intelligent Segmentation Based Around Buying Behaviour (It’s about getting personal)

This example illustrates the need for intelligent segmentation.

Do you think that both these consumers would have similar buying behaviours?

The Importance Of Intelligent Customer Segmentation
The Importance Of Intelligent Customer Segmentation
  • Born in 1948 and grew up in England
  • Twice Married
  • 2 children
  • Successful in business
  • Wealthy
  • Spends winter holidays in the Alps
  • Likes dogs
  • Born in 1948 and grew up in England
  • Twice Married
  • 2 children
  • Successful in business
  • Wealthy
  • Spends winter holidays in the Alps
  • Likes dogs

From The Statistics They Look Similar

  • Same age
  • English
  • Married
  • Have children
  • Have money
  • Similar holiday requirements
  • Pet lovers

So potentially person 1 and person 2 are very similar people.

Lets see below and find out who person 1 and person 2 are

The Importance Of Intelligent Customer Segmentation
The Importance Of Intelligent Customer Segmentation

The Importance Of Intelligent Customer Segmentation

How do you currently carry out segmentation of your customers in order to identify how to more accurately target. If you could benefit from improved knowledge of your customers and better understanding of their buying behaviour click here. For news and information on marketing approaches click here

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