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How To Use Linked In As A Selling Tool – Part 1 of 2

Which of the following best describes your current Linked In capability?


Happy Amateur


Not sure what to doGot a decent number of contactsYou access on a daily basis
Been asked to connect by othersNot commenting on groups / postsYou actively scan the feeds
Go on monthlySharing content
Have only recently got a profilePosting and commenting on content
Doing cold connecting

What are your sales objectives?


Get in front of more prospective customers

Time Frame

1 week to 5 years

End Goal

To make sales to some of these people at some point
Maintain relationships
Reconnect with old clients

How well do you perform in the following sales activities?

1: Identify and build contacts with the right people

2: Communicate to those people

3: Develop relationships and turn into sales conversation

How To Use Linked In As A Selling Tool

Linked in is great for activities 1 and 2
If you struggle with sales conversations and sales conversion then Linked in isn’t the approach that you need to focus on. At this stage you need to improve your sales skills

Linked In – isn’t

  • The answer to all your problems
  • A substitute to other sales and marketing activities
  • A way to sell directly
  • Going away

Linked In – is

  • Considered one of the most influential B2B social media tools
  • A tool to raise your company’s profile
  • One way to start, develop and maintain relationships
  • An approach that can consume a lot of time

In part 2 of How to use Linked In as a selling tool we will look at how to optimise your profile and how to get your Linked In approach correct. For more information on improving your sales and marketing and How To Use Linked In As A Selling Tool click here

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