How To Use Linked In As A Selling Tool – Part 1 of 2
Which of the following best describes your current Linked In capability?
Novice | Happy Amateur | Guru |
| Not sure what to do | Got a decent number of contacts | You access on a daily basis |
| Been asked to connect by others | Not commenting on groups / posts | You actively scan the feeds |
| Go on monthly | Sharing content | |
| Have only recently got a profile | Posting and commenting on content | |
| Doing cold connecting |
What are your sales objectives?
Objective
Get in front of more prospective customers
Time Frame
1 week to 5 years
End Goal
To make sales to some of these people at some point
Maintain relationships
Reconnect with old clients
How well do you perform in the following sales activities?
1: Identify and build contacts with the right people
2: Communicate to those people
3: Develop relationships and turn into sales conversation
How To Use Linked In As A Selling Tool
Linked in is great for activities 1 and 2
If you struggle with sales conversations and sales conversion then Linked in isn’t the approach that you need to focus on. At this stage you need to improve your sales skills
Linked In – isn’t
- The answer to all your problems
- A substitute to other sales and marketing activities
- A way to sell directly
- Going away
Linked In – is
- Considered one of the most influential B2B social media tools
- A tool to raise your company’s profile
- One way to start, develop and maintain relationships
- An approach that can consume a lot of time