Digital Marketing Bootcamp Peterborough Offering An Insight Into Digital Issues
Digital Marketing Bootcamp Peterborough – Paid Search, SEO, Conversion Rate Optimisation
Who Should Attend Digital Marketing Bootcamp Peterborough?
To get the best out of these sessions you need to have some experience of digital marketing particularly paid search, SEO or conversion rate optimisation. This is not an event for digital novices or those who are very new to the digital world. Equally if you regard yourself as a digital marketing expert (in fact you may be a digital marketing expert) then you may know it all already.
So in as many words this digital marketing bootcamp is for marketers who are still on the digital learning curve.
The Digital Marketing Bootcamp Peterborough Day
Registration starts at 10.00 (tea and coffee etc)
10:30 Paid search: Although Google dominates paid search it is not the only advertising platform on the market so this session will look at the opportunities offered by other media such as LinkedIn, Yahoo and Bing. We will also look at remarketing and mobile advertising.
11:45 Search engine optimisation: In this session we will look at what Google has done in the past 12 months that every marketer needs to know about. We will cover: impact of the latest iteration of Google’s algorithm and some practical approaches to reduce Google dependence, why there’s never been a better time for ‘good’ marketing; four top tips that you can implement now; why maximising conversion has never been more important (ideas for conversion improvement will be covered by the afternoon session).
Lunch – 1.00pm ( a buffet lunch is provided – vegetarian options will be available)
13:45 Conversion rate optimisation: CRO is the practice of increasing the amount of online sales and leads on a website, without increasing the amount of web visitors. By optimising or improving your web conversion rate you can get more people to take more action without spending money on attracting more visits to your landing page or website. This two hour hands-on session will explain the strategies and tactics you can adopt and which elements of your website to change to improve conversion significantly.
This interactive session will last for a couple of hours with the event finishing at 16.00
Digital Marketing Bootcamp Peterborough
If you are interested in booking on Digital Marketing Bootcamp Peterborough the event (which counts for 4 hours CIM CPD ) simply contact Andrew Goode an experienced marketing professional
For additional information on digital marketing click here