Developing And Improving Your Marketing Process
Establishing a marketing process is critical if you want to achieve effective and efficient sales and marketing. In this article we will consider 3 key elements; controlling the process, reviewing the process and adding value to the process.
- Why did you lose the last piece of business. Review failed proposals
- How can you add more value to a sale rather than just looking to cut out waste
- Value is what a customer wants and will pay for – have you nailed this
- From a value perspective what are your potential ‘Could Haves’
Review The Sales & Marketing Process
1. Use objective measures not subjective measures
2. Ask questions about your Sales and Marketing
- What worked well
- What could be done to make it work better
3. Consider these two great approaches to getting sales and marketing completed
- What can be done to systemise the routine
- How can we humanize the exceptions!
- Where does the value appear
- What are the opportunities to add value
- How can you create a customer pull and flow through the organisation (example Tesco ATM at every store)
- Establish a wash / rinse / repeat process to aim towards perfection
Developing And Improving Your Marketing Process
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