Following the success of last year’s Small business marketing conference, we will be hosting another event this year on Friday 22 May at the University of Hertfordshire, Hatfield.
This conference is for any small business owner or manager interested in how good marketing can drive growth.
Our list of expert speakers will comprise SME marketing specialists, including the return of the ever popular Prof Malcolm McDonald, covering topics such as business development, digital marketing and exporting. The CIM will also reveal key findings from its latest small business survey. The conference will be the culmination of the CIM’s small business week.
Speakers and programme:
09:30 Kelvin Golding Welcome
09:40 Professor Nigel Caulkin Professor Nigel Culkin, President of the Institute for Small Business and Entrepreneurship
10:10 Darrin C Lewis Growth initiatives and funding
10:25 Russ Nathan Serial Entrepreneur How to build a successful business
11.10 Coffee Break
11:40 Steve Woolley, CIM Results of the CIM small business survey
12:10 Danny Bermant Can you achieve ROI from social media?
12:40 Lunch and Exhibition
13:30 Susannah Poulton, UKTI User experience design for international markets
14:00 Professor Malcolm McDonald How to develop a strategy to grow sales and profits
15:00 Bryony Thomas, Watertight Marketing’ revisited
15:45 Kelvin Golding Summary
Throughout the day there will be an opportunity to talk to a number of suppliers exhibiting at the conference as well as network with your peers over coffee and a buffet lunch.
The delegate price for non-members of the CIM incorporates a 3-month trial membership which includes access to Marketing Expert and other indispensable small business marketing online resources.
Registration is from 09:00; the event starts at 09:30 and finishes at 16:00. If you are non-EU resident, please call the events team to make your booking.