Benefit From Using Data In Your Marketing

Using Data in Your Marketing

1. Get close to your customer ( and gather data)
2. Use data to inform your decisions ( data based decision making)
3. Use data for product / service development
4. Technology for your data is only worth buying if it makes things better. Otherwise its just a shiny new toy
5. The essence of strategy is choosing what not do – does your data help you in your decision making
6. Remember data doesn’t make decisions You do
7. Crucial to identify what is the right data for you to gather
8. Important – Doing is Easy, Thinking is Hard ( Good Data can make thinking easier)