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A Nine Step Formula To Help Your Business Grow Over The Next 12 Months

If your business is looking for growth over the next 12 months the following 10 points may provide guidance to help you with the break through inspiration you have been looking for.
In the article we consider

  • Planning
  • Focus
  • Clarity
  • Readiness
  • Opportunities
A Nine Step Formula To Help Your Business Grow Over The Next 12 Months

Step 1: Ditch the business plan

The two inch thick detailed plan that is produced, filed to collect dust and then never be read is of no use to any business. The sales and marketing action plan that you develop for your business should

  • Get all the readers / employees inspired
  • Create an actionable strategy
  • Be a living and breathing document that is always on the desk and at the forefron of all those making strategic decisions
  • Be alive, recognising that things change and so must the document
  • Clearly identify the business goals and sales expectations

Step 2: Stop / Think / Focus

Its very easy to get caught up in the daily work load and issues of your business. The saying “you need to work on your business as well as in your business” holds very true.
With your business

  • Work out whats in the business for you
  • What is needed to get the business working for you
A Nine Step Formula To Help Your Business Grow Over The Next 12 Months 2

Step 3: Build Your Business On Firm Foundations

  • What is important to you
  • What are your business drivers
  • Have you shared values with employees, if so is there a common sense of purpose

Step 4: Be Clear About What Business Are You In

  • Think beyond your product or service
  • What are they actually buying
  • Why are they buying it
  • Black & Decker – sell holes ; Bentley sell Prestige

Step 5: Are You Ready To Achieve A Breakthrough Growth

  • Step out of the row
  • Be clear of vision and focus
  • How big is the opportunity
  • Create a visionary goal

What does your business vision look like?

A Nine Step Formula To Help Your Business Grow Over The Next 12 Months 3

Step 6: There Are Opportunities Everywhere

PEST (Political, Environmental, Social and Technological) factors impact on our business. As they say the only thing that stays the same is change

A Nine Step Formula To Help Your Business Grow Over The Next 12 Months pest-analysis-pictorial

Step 7: Stand Out From The Crowd

It is no longer good enough to be just like the competition. You must be better or different if you are going to avoid just competing on price. So you need to ask

  • What makes us different (Differentiation focus)
  • What makes us better (Niche Focus)
  • Does it pass the “So What” test (That’s why I would pay more)

Step 8: Surround Yourself With The Right People

  • Stay out of the owners trap
    • Owner does the selling
    • Owner offers too many things
    • Owner only person capable of delivery
    • Owner interferes with customers
  • Recognise your limitations
  • Build people around the business (not the other way round)
  • Involve them and share news

Step 9: Empower Your People

  • Share the challenges
  • Get their inputs and ideas
  • Use their input constructively
  • Give them ownership of the strategy
  • Retain, Retrain, Release, Recruit, Recognise and Reward
A Nine Step Formula To Help Your Business Grow Over The Next 12 Months Eiffel-tower-looking-up

A Nine Step Formula To Help Your Business Grow Over The Next 12 Months

For more information on business development and approaches to help you achieve your desired business growth visit www.bdolphin.co.uk or call 01733 361729  .   To talk to a Marketing and Sales expert click here

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