With retail opening hours being affected by Covid, Black Friday imminent and Christmas approaching, ecommerce store owners need to ensure their websites are in the best possible shape to capitalise on the potential surge in sales.
There are many essential features that every ecommerce store needs and in this article we consider 4
1. Customer incentives
Sometimes we need an extra incentive to make a purchase online, whether it be a freebie or a discount code, (this is especially true when you are looking to buy from a new site). Offering first time (new) customers a discount on their first purchase is a way of overcoming new purchase inertia.
If your business sells generic products that are available from other online stores, you need to give the customer a reason to buy from you – an added discount could definitely do the trick! Not only will they feel incentivised by the additional discount offering, but they will feel valued as a customer and will begin to remember your brand. Post purchase offering a discount code / or special offer that the purchaser can share with friends and family can lead to word of mouth promotion.
2. Positive product reviews
Legitimate, authentic product reviews are a positive way to win over a potential buyer’s trust. Seeing that others have found your product “satisfactory” will make new customers even more willing to buy from you. But – make sure your reviews are honest, genuine and of course… real. Encourage customers to add an image to their review – showing them use the product, this will boost authenticity and may be enough to sway the customer to purchase.
3. Quality product photos & detailed product descriptions
Visuals are vital in Online marketing. Customers want to know exactly what they are getting for their money. Product images help your customers to analyse your product in more detail and find out any additional information. Taking professional high quality photographs of your products will make your product pages more appealing and make your website look much more professional. Incorporate these images with clear, detailed descriptions and your customer will be more encouraged to head to the checkout!
4. Relevant Information
Websites can vary depending on the niche, but there are some pages that every eCommerce website must display:
- Delivery information
- Terms & conditions
- Returns & exchange
As well as gaining additional trust with your potential buyer, it helps to protect your company too – having displayed the relevant information to be read by all visitors.
So the above are 4 important ecommerce characteristics. In the next article we will showcase additional elements that can impact on your ecommerce performance. If you are looking for an ecommerce site or simply incorporating a payment gateway or booking system please contact us.